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Social Riders

Marek Kostrna

The concept

At L'Etape by Tour de France, we believe that our customers are our best representatives... that is why we created L'Etape Social Riders program, a group of riders from all over the world. They all registered for L'Etape du Tour and were chosen to share with you what they like about cycling, how they train and how they prepare to ride L'Etape in July.


I’m a full time marketer and a hobby triathlete. I started cycling 20years ago and it become a important part of my life how to handle everyday stress and switch off. Before triathlon i went from downhill cycling to road cycling which is my favorite part of triathlon. Favorite and also strongest. I did few middle distance races, in 2022 I'm aiming to finish my first full distance race. The L’Etape events give me a great possibility to check my condition during the season and get a nice overview.