RADIO MARCA WILL BE THE VOICE OF L'ÉTAPE MADRID

RADIO MARCA WILL BE THE VOICE OF L'ÉTAPE MADRID BY TOUR DE FRANCE PRESENTED BY LAPIERRE

In such a special year for Spain and cycling, coinciding with the departure of the Tour de France from Bilbao, the number one sports radio in the country does not miss the opportunity to become part of the great French round. It will do so through L'Étape Madrid by Tour de France presented by Lapierre.

Radio Marca becomes the new partner of the cycling tour that takes place in the Madrid town of Villanueva de Pardillo on October 1st. A union that will result in extensive coverage of the cycling sports event that will have, as a novelty this year, a single route closed to traffic of 153km and 2,500. positive slope.

In this way, through different spaces, Radio Marca will give a voice to the hundreds of bicycle fans who will take the start of the Pardilla march. A peloton united by the love of cycling and by that jersey that includes the yellow colors that are characteristic of the Grande Boucle.

"This is a test that breathes cycling in each of its corners", explained the director of L'Étape Spain, Andrés Novo in the Cuídate Runner program, with Natalia Freire, in which he highlighted that cycling and athletics are closely related. "Now athletes are much more multidisciplinary. Technology has improved in terms of material, shoes... The pandemic has also had an influence because people have dared to try other sports. In addition, the bike helps a lot in athletics because it is a very complementary sport for training".

Andrés Novo encouraged all listeners to participate in this cycling event. "We have that spirit of the Tour de France, we cross classic areas of the Madrid geography and our peloton is tremendously knowledgeable. Our sponsors have to contribute an extra. We owe it to our participants. That is why we cannot collaborate with media that relate to sport superficially, they have to live immersed in it. And who better than Radio Marca? The radio that deals more and better with cycling in our country".