Caetano Cuzco BMW, official vehicle of L'Étape Madrid 2023

• The hundred-year-old German brand is linked for another year to the Madrid cyclist as part of its commitment to sustainable mobility through Caetano Cuzco, an official BMW dealer in the heart of Madrid.

Caetano Cuzco, official BMW dealer in the Community of Madrid, and RPM Sports, the organizing company of L'Étape Madrid by Tour de France Presented By UNIVERSAE, have reached an agreement so that BMW will once again be the official vehicle of the Madrid cyclist.

In this way, the German brand is linked to the cycling event that will be held in Villanueva del Pardillo on October 1. An event that draws on the spirit of the most important cycling race in the world and that will cross, in its 153 kilometers of route, four of the most emblematic ports of the autonomous community.

Through this agreement, both brands reinforce their commitment to sustainable mobility, whether on a bicycle or in one of the brand's range of electric vehicles. Values shared by the two partners, who find in L'Étape Madrid by Tour de France Presented By UNIVERSAE one more opportunity to expand that conviction for respect for the environment.

This is how Ignacio Lapastora, head of Marketing at Caetano Cuzco, expressed it: “It is already the second year that we are part of this great march. This year we wanted to be more present since one of our objectives has always been to bet on local sport in the Community of Madrid, and, above all, that our commitment to sustainable mobility, as demonstrated by our range of electric vehicles, fits perfectly with a sport as beautiful as cycling, and a company like RPM Sports whose commitment to this type of sporting event we love to support and associate with them”.

In the same way, Andrés Novo, director of L'Étape Madrid by Tour de France Presented By UNIVERSAE, wanted to underline the value of this association: “When two brands that have already worked together decide to extend and extend their agreements, it is an unbeatable sign. of understanding and shared values. In this case, our test is directly related to BMW's vocation for sustainability. One more year, we have one of the largest references in the world in the automotive sector and that is the guarantee and security of a job well done. We are delighted."

ABOUT CAETANO CUZCO

Caetano Cuzco is an Official BMW, MINI and BMW Motorrad Dealer in the Community of Madrid. We have four facilities in the heart of Madrid, with points of sale for new and used vehicles, as well as body shops and mechanics. Caetano Cuzco belongs to Caetano Retail, a group of Spanish dealers that represents 15 car brands and 25 brands, between Spain and Portugal. With more than 55 points of sale, the group sells more than 27,000 vehicles in Spain and registers 200,000 passes through its workshops, maintaining the highest quality standards.

At L'Étape Madrid by Tour de France presented by UNIVERSAE, Caetano Cuzco will attend with his BMW iX1. An electric car that stands out for its functionality and versatility. The vehicle has all the cutting-edge technology that sets the German brand apart and enjoys an electric range of up to 440 km.